Terminus
       
 
 
We are in the business of providing research services to our clients, who service customers across various telecommunication domains. We are passionate about what we do and the same is evident in the quality of reports we develop either from our constantly evolving inventory of research topics, or as per our clients’ specific requirement. Whether it is helping in identifying revenue growth strategies for mature or emerging communication markets or analysing competition, our keen insights help our clients tackle issues in the most effective manner.

Moreover, due to our niche focus, we have been able to acquire outstanding expertise in the field of fixed line and wireless telecommunication, and to develop extensive high quality data sources. As a result while our reports have clarity and brevity our data sources have the level of detail needed to authoritatively corroborate our findings and hypotheses. We can confidently say that recommendations presented in our syndicated reports and through the research projects undertaken have repeatedly played a pivotal role in enabling our users to make crucial decisions in order to steer as well as strategize their existing and new businesses and ultimately achieve a direct positive impact on their bottom lines.

Some of the questions that we have been able to answer comprehensively through our syndicated research products include:
  • Competition Analysis:
    • What pricing strategies are being adopted by leading players?
    • Which of these strategies have been successful & why?
  • New growth opportunities:
    • Which new services should be introduced in my markets of operation?
    • Which companies have enabled these services for other service providers?
    • On what fronts should the business segments be targeted?
  • Market Segmentation:
    • What services & tariff plans are the most popular with youth in emerging markets?
    • What multi-play price plans can efficiently target family users?
    • What services can better tap into the revenue potential of business customers?
  • Technological challenges
    • How are new technologies changing the telecommunications landscape?
Besides our syndicated research topics, we have executed numerous customized research assignments for our clients. These assignments have belonged to one of the following categories:
  • Interviews
  • Surveys
  • Desk Research
  • Competitive Mapping & Benchmarking
  • Forecasting Models
  • Bespoke White Paper
Apart from custom research we also provide Database Management and Newsletter Development services. The details of these can found in the Services section.